I've been working in CRM for over seven years. I started on the path of learning how to create an email layout from scratch:
- No, it's not the same as designing a landing page;
- No, I better not use a full-width body;
- No, I shouldn't use that trendy font for the complete text paragraph;
- You name it
But these challenges didn't stop me, they inspired me. I learned how to turn creativity into strategy, gaining every 0.01% of CTR on the way to achieving top-rank metrics. I also learned how to add as much variety as possible by developing gamified mechanics, creating micro, macro, and regular-sized animations in less than 2 MB, and designing unique structures and deep stories.
Three years ago, I also got involved with the dark side of email marketing, with all its optimization, unification, automation, and personalization features. Emails bring visitors to clients' websites and can close the need with less resources and effort. So now, I can say that I know something about email, and I remain passionate about discovering new features and possibilities.
While many say email marketing is dead (again), I see it as one of the most personal ways to communicate between customers and businesses, helping to build meaningful and trusting relationships.
